When Sikkens needed to promote their “Ugly Deck” contest, they turned to Spearfish to create the identity and marketing materials, both for Web and print. Participants needed to send a photo of their ugly deck along with a short story explaining why they deserved to win. The grand prize was a $10,000 deck makeover, using Sikkens products. Spearfish designed the program logo, email promotion, Website, in-store displays, shelf talkers and magazine ads.
About: Sikkens North America, a division of AkzoNobel located in the Netherlands, is a leading supplier of architectural wood finishing products for the North American professional contractor and consumer markets.